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Digital Marketing Executive

Company: One Behavioral
Management Partner: Macrise Tech Solutions

One Behavioral is a leading behavioral health provider dedicated to delivering comprehensive outpatient and inpatient psychiatric care to adults and children throughout the Houston area. As we continue to expand our services and strengthen our online presence, we are looking for a creative, data-driven, and results-oriented Digital Marketing Executive to join our growing team.

If you are passionate about digital marketing, enjoy developing impactful campaigns, and thrive in a fast-paced environment, we'd love to hear from you.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including Google Ads, Meta (Facebook & Instagram), LinkedIn, and email marketing.
• Manage the organization's social media platforms by creating engaging content and maintaining a consistent brand voice.
• Develop and implement content marketing strategies to increase brand awareness and patient engagement.
• Monitor website performance and recommend improvements for SEO, user experience, and lead generation.
• Track campaign performance using analytics tools such as Google Analytics, Google Search Console, and Meta Business Suite.
• Generate regular reports on campaign performance, website traffic, conversions, and key marketing metrics.
• Collaborate with internal teams to create marketing materials, promotional campaigns, and patient education content.
• Conduct market research to identify industry trends, competitor activities, and growth opportunities.
• Assist in planning and promoting community events, webinars, and healthcare awareness campaigns.
• Ensure all marketing communications align with company branding and healthcare industry compliance standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in healthcare or a service-based industry.
• Strong knowledge of SEO, SEM, PPC advertising, social media marketing, and email marketing.
• Experience with Google Ads, Meta Ads Manager, Google Analytics, and content management systems.
• Excellent written and verbal communication skills.
• Creative thinking with strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with graphic design tools such as Canva or Adobe Creative Suite is a plus.

Preferred Skills

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Creation and Copywriting
• Email Marketing
• Google Analytics & Search Console
• Marketing Automation
• Data Analysis and Reporting
• Graphic Design (Canva/Adobe)
• Project Management

Why Join One Behavioral?

• Opportunity to work with a growing and innovative healthcare organization.
• Collaborative and supportive work environment.
• Professional growth and career development opportunities.
• Competitive compensation and employee-focused culture.
• Make a meaningful impact by helping connect patients with quality behavioral healthcare services.

Pay: Rs45,000.00 - Rs70,000.00 per month

Ability to commute/relocate:

• Wapda Town: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Willing to work at Wapda Town, Lahore?

Experience:

• Digital Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person