Social Media & Content Lead
- London, United Kingdom
Posted 3 days ago
About the role
Foundation Partners have partnered with Stride on this search.
About Stride
The health optimisation company on a mission to help millions move from normal to optimal. Most people are guessing when it comes to their health. We’re here to change that.
Stride is the UK’s first digital home for health optimisation, an integrated system combining DNA, blood, and microbiome testing with expert coaching, high-quality supplements, and ePharmacy services.
We turn 500+ biomarkers into clear, actionable steps that adapt as your biology changes, helping you go from insight to action and from reactive to proactive health.
The Role
This is yours to build. You'll own Stride's social presence from the ground up: strategy, content, posting, community, all of it. You'll work closely with our Growth Lead so organic insight shapes paid, and paid learnings shape organic.
It will be genuinely hands-on: shooting, editing, writing and posting the content yourself, briefing external creators when it helps rather than relying on them to do the thinking.
What You'll Be Doing:
Content & Channels
Plan, create and publish across our core channels (Instagram, TikTok, Facebook to start)
Get a real feel for what each platform wants, rather than recycling one format everywhere
Build relationships with creators and partners for UGC and collaborations
Stay close to what's moving in health, wellness and longevity content, and act on it fast
Community
Handle comments, DMs and everyday engagement across our channels
Be the first point of contact for how people experience Stride's personality
Flag recurring questions or friction back to the wider team
Growth Partnership
Work with the Growth Lead on what gets boosted, what creative is working, and where organic insight should inform paid
Support TikTok Shop and other organic-commerce features as they launch
Feed content performance into wider funnel reporting
Measurement
Track engagement and performance across channels
Test formats, hooks and posting cadence properly, not just by feel
Report on what social is actually contributing to awareness, traffic and conversion
How We'll Know It's Working
Follower growth and engagement rate
Content output and consistency
Quality of the organic-to-paid handoff
Community response time and quality
What You'll Bring
1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
Real hands-on ability: you can shoot and edit yourself, not just brief someone else to
A clear sense of what stops the scroll, and the ability to explain why
Comfort moving between platforms with different native tones and formats
Some understanding of how organic and paid social work together
Fluency with AI tools to move faster: scripting, editing, research, ideation
A strong written voice, and comfort being the one behind the DMs and comments
Enough self-direction to build a function largely on your own, with support rather than a big team
Bonus points: TikTok Shop experience, a genuine interest in health, nutrition or longevity, some paid social exposure, experience with creators or influencer partnerships, comfort on camera.
Why Stride
Preventive health is where things are heading, and you'll be building the audience for it early
A function that's genuinely yours to shape, not a calendar handed down from someone else
Work directly with a founder who's built, sold, and taken a business public in this space
Full StrideOne membership after probation (testing, insights, precision supplements), plus product discount for friends and family
Equity as part of your package
Hybrid, based in Manchester, 2-3 days in office, with flexibility around the rest
25 days holiday plus bank holidays, pension with employer contribution, annual learning budget, your own kit