Lead Generation & Business Development Executive (LinkedIn + Cold Email)
- Lahore, Pakistan
Posted 27 days ago
About the role
Senior Lead Generation & Business Development Executive (LinkedIn + Cold Email)
XISLABS | Lahore, Pakistan | Full-Time | On-site / Hybrid
Experience: 2.5–5 Years
Salary: Market Competitive
About XISLABS
XISLABS is a fast-growing software development company delivering web, mobile, AI, and enterprise solutions to clients across the United States, Canada, Europe, and the Middle East.
We believe predictable growth comes from building scalable outbound systems—not relying solely on inbound inquiries. We're looking for a results-driven professional who can consistently generate qualified international opportunities through LinkedIn and cold email outreach.
Position Overview
We are seeking a Senior Lead Generation & Business Development Executive (LinkedIn + Cold Email) to lead our international outbound lead generation efforts.
In this role, you will be responsible for identifying decision-makers, building highly targeted prospect lists, launching personalized outreach campaigns, booking qualified discovery meetings, and maintaining a healthy sales pipeline. You will work closely with the CEO and CTO to help grow XISLABS' international client portfolio.
This role is ideal for someone with proven experience in LinkedIn outreach, cold email marketing, lead generation, and outbound B2B sales within a software house, IT services company, or SaaS environment.
Key Responsibilities: LinkedIn Outreach
- Execute personalized outreach campaigns using LinkedIn Sales Navigator.
- Identify and connect with founders, CEOs, CTOs, Product Managers, and decision-makers across target markets.
- Build relationships with potential clients through strategic engagement and follow-ups.
- Optimize connection requests, messaging sequences, and follow-up campaigns to maximize response rates.
- Track campaign performance and continuously improve outreach strategies.
Cold Email Marketing
- Build and execute personalized cold email campaigns targeting international prospects.
- Develop segmented outreach campaigns based on industry, geography, company size, and Ideal Customer Profile (ICP).
- Perform A/B testing on subject lines, email copy, CTAs, and follow-up sequences.
- Monitor campaign performance including:
- Open Rate
- Reply Rate
- Positive Reply Rate
- Bounce Rate
- Meeting Booking Rate
- Ensure strong email deliverability by managing domains, inbox health, DNS records (SPF, DKIM, DMARC), and sender reputation.
- Continuously optimize campaigns based on data and performance metrics.
Lead Generation & Prospect Research
- Research and identify qualified companies and decision-makers across the US, Canada, Europe, Australia, and the Middle East.
- Build high-quality prospect lists using:
- Apollo.io
- Clay
- Hunter.io
- Apify
- PhantomBuster
- LinkedIn Sales Navigator
- Verify contact information and enrich lead data before campaign launch.
- Maintain clean, organized, and up-to-date prospect databases.
Sales Pipeline Management
- Qualify inbound and outbound prospects based on XISLABS' Ideal Customer Profile.
- Schedule discovery meetings for the leadership team.
- Maintain accurate CRM records, including contact history, pipeline stages, notes, and follow-up activities.
- Manage lead nurturing and automated follow-up workflows.
- Track lead sources and campaign attribution.
Collaboration & Reporting
- Work closely with the CEO, CTO, and Business Development team to align outreach strategies with company goals.
- Prepare weekly outreach reports covering:
- Leads generated
- Meetings booked
- Reply rates
- Campaign performance
- Pipeline status
- Recommend improvements to increase conversions and campaign effectiveness.
Required Tools & Platforms
Candidates should have hands-on experience with most of the following:
Outreach Platforms
- Instantly
- Smartlead
- Lemlist
- Woodpecker
Lead Generation
- Apollo.io
- Clay
- Hunter.io
- Apify
- PhantomBuster
- LinkedIn Sales Navigator
CRM
- HubSpot
- Pipedrive
- Salesforce
- Zoho CRM
Email Infrastructure
- Mailgun
- SendGrid
- Mailchimp
Automation
- Zapier
- n8n
- GoHighLevel
- Calendly
Collaboration
- Google Workspace
- Slack
- Zoom
- Google Meet
- ClickUp
- Notion
AI Tools
- ChatGPT
- Claude
- Gemini
- Perplexity
Success Metrics
The successful candidate will be expected to achieve measurable business development outcomes, including:
- Generate 50+ qualified leads per month
- Book 8–10 qualified discovery meetings per week
- Maintain 30+ active prospects in the CRM pipeline
- Manage 2–3 active outbound email campaigns simultaneously
- Improve reply rates and meeting conversion rates through continuous optimization
- Submit structured weekly performance reports to leadership
Required Qualifications
- 2.5–5 years of experience in LinkedIn Outreach, Cold Email Marketing, Lead Generation, Business Development, or International B2B Sales.
- Proven experience generating qualified meetings through LinkedIn and cold email campaigns.
- Hands-on experience with LinkedIn Sales Navigator, Apollo, Clay, Hunter.io, Instantly, Smartlead, Lemlist, or similar outreach platforms.
- Strong understanding of outbound sales processes and lead qualification.
- Experience using CRM systems to manage pipelines and follow-up activities.
- Excellent written and spoken English with strong business communication skills.
- An analytical mindset with the ability to optimize campaigns using performance data.
- Experience working with US, UK, Canadian, Australian, or European clients is highly preferred.
- Comfortable working US or European business hours.
Preferred Qualifications
Candidates with the following will have an added advantage:
- Previous experience in a software house, IT services company, or SaaS organization.
- Understanding of software development technologies (React, Node.js, Flutter, Python, AI, etc.) to communicate effectively with prospects.
- Experience with workflow automation using Zapier, n8n, or GoHighLevel.
- Familiarity with Google Ads or Meta Ads for lead generation (optional).
- Experience using AI tools to improve outreach, personalization, and productivity.
What We Offer
- Competitive market-based salary
- Health Insurance & EOBI
- Paid Annual, Casual & Sick Leaves
- Bi- monthly team activities.
- Access to premium AI & outreach tools.
- Direct collaboration with the CEO and CTO
- Exposure to international clients and global software projects
- Performance-based career growth opportunities
How to Apply
Please send your updated CV along with a brief note (5–10 lines) including:
- Your best outreach achievement (meetings booked, reply rate, clients acquired, or campaigns managed)
- Outreach and lead generation tools you've used
- Your availability
- Your preferred working hours
Email: hr@xislabs.com
Subject: Senior Lead Generation & Business Development Executive (LinkedIn + Cold Email)– [Your Full Name]
Only shortlisted candidates will be contacted within 5–7 business days.
Job Type: Full-Time
Work Location: On-site / Hybrid (Lahore, Pakistan)
Work Location: In person