Digital Marketing & SEO Specialist
- India
Posted 3 days ago
About the role
Role Overview
We are looking for a hands-on Digital Marketing & SEO Specialist with 3+ years of experience who can improve website visibility, search rankings, content performance, social presence, and AI search visibility. The candidate should be able to independently identify opportunities, execute SEO initiatives, and measure business impact.
Key Responsibilities
- Develop and execute SEO strategies to improve organic traffic, rankings, visibility, and qualified leads.
- Conduct keyword research, keyword clustering, competitor analysis, and search-intent analysis.
- Perform on-page and technical SEO, including metadata, headings, internal linking, schema, indexing, sitemaps, Core Web Vitals, and website structure.
- Optimize websites and landing pages for both SEO and conversion, including effective CTAs.
- Identify content gaps and create content briefs/topic clusters aligned with search intent.
- Optimize and maintain LinkedIn and other relevant social profiles for visibility and brand positioning.
- Understand and implement GEO/AEO strategies to improve visibility in AI-powered search.
- Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or equivalent.
- Monitor SEO performance and provide actionable reports and recommendations.
- Work with content, development, design, and business teams to implement digital marketing initiatives.
- Use AI tools such as ChatGPT, Claude, or Gemini for research, analysis, content planning, and optimization while maintaining quality and originality.
Required Skills
- 3+ years of practical SEO/Digital Marketing experience.
- Strong understanding of technical, on-page, content, and off-page SEO.
- Strong keyword research and clustering skills.
- Good understanding of search intent, SERPs, and competitor analysis.
- Experience with website and landing-page optimization.
- Understanding of SEO-focused content and conversion/CTA optimization.
- Experience with LinkedIn/social media optimization.
- Understanding of modern AI search, GEO, and AEO.
- Strong analytical and problem-solving skills.
- Ability to independently plan, execute, and measure SEO initiatives.
Good to Have
- B2B, SaaS, or IT services experience.
- International SEO experience.
- Basic HTML/CSS and CMS knowledge.
- Link building/digital PR experience.
- Experience with Google Ads or LinkedIn Ads.
Portfolio Requirement – Important
Candidates should submit links to websites, landing pages, SEO projects, LinkedIn pages, content work, or case studies they have personally worked on.
Where possible, candidates should mention their specific contribution and measurable results, such as traffic growth, ranking improvements, leads, CTR, or conversions.
Pay: Up to ₹45,409.80 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person