SEO Manager with AEO & GEO Experience
- United Arab Emirates
Posted 10 hours ago
About the role
Job Overview
We are looking for an experienced SEO Manager with strong knowledge of traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
The ideal candidate understands how search is evolving beyond traditional Google rankings and knows how to optimize websites and content for AI-powered search platforms, answer engines, and generative search experiences.
You will be responsible for improving organic visibility, increasing qualified website traffic, strengthening search authority, and ensuring our content can be discovered, understood, and referenced by both traditional search engines and AI platforms.
Key Responsibilities
- Develop and manage the overall SEO strategy across technical SEO, on-page SEO, content SEO, and off-page SEO.
- Conduct keyword research, search intent analysis, competitor analysis, and content gap research.
- Improve organic rankings, impressions, clicks, traffic, leads, and conversions.
- Optimize website pages, landing pages, articles, metadata, headings, internal links, URLs, and structured content.
- Perform regular technical SEO audits and work with developers to resolve indexing, crawling, Core Web Vitals, page speed, schema, canonical, redirect, and site architecture issues.
- Develop AEO strategies to improve visibility in featured snippets, People Also Ask results, voice search, conversational search, and direct-answer results.
- Implement GEO strategies to increase the likelihood of the brand and its content being surfaced, cited, or referenced by generative AI search platforms.
- Structure content so information is clear, authoritative, fact-based, and easy for search engines and AI systems to understand.
- Recommend and implement appropriate schema markup and structured data.
- Build topic clusters, pillar pages, entity-based content strategies, and internal linking structures.
- Work closely with content writers to develop SEO, AEO, and GEO-friendly content briefs.
- Review and optimize existing website content based on performance and search opportunities.
- Monitor brand visibility across traditional search and emerging AI-driven search environments.
- Identify opportunities to strengthen E-E-A-T, topical authority, brand authority, and entity recognition.
- Develop backlink and digital PR strategies to strengthen website authority.
- Monitor competitors' SEO strategies, rankings, content, backlinks, and AI search visibility.
- Track SEO performance and provide clear monthly reports, insights, and recommendations.
- Collaborate with marketing, content, development, design, PR, and paid media teams.
SEO, AEO & GEO Requirements
The candidate should have practical experience with:
- Technical SEO
- On-page and off-page SEO
- Local SEO where applicable
- Search intent optimization
- Semantic SEO
- Entity-based SEO
- Topic clusters and topical authority
- Featured snippet optimization
- People Also Ask optimization
- Conversational and question-based search
- Answer Engine Optimization
- Generative Engine Optimization
- AI search visibility
- Structured data and Schema.org
- E-E-A-T optimization
- Content authority and citation strategies
- Internal linking
- Link building and digital PR
- SEO-focused conversion optimization
Tools & Platforms
Experience with several of the following is preferred:
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog
- Google PageSpeed Insights
- Looker Studio
- Google Trends
- Microsoft Bing Webmaster Tools
- Schema markup tools
- AI and generative search platforms
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Other emerging AI search and answer platforms
Qualifications
- Minimum 3 to 5 years of hands-on SEO experience.
- Proven experience managing SEO strategies that resulted in measurable organic growth.
- Strong understanding of current Google search algorithms and SEO best practices.
- Practical understanding of how AI-powered search and generative search are changing content discovery.
- Experience developing or implementing AEO and GEO strategies.
- Strong analytical skills and ability to translate data into actionable recommendations.
- Experience working with content teams, developers, designers, and marketing teams.
- Strong understanding of website architecture, HTML fundamentals, structured data, and technical SEO.
- Excellent written and verbal communication skills.
- Ability to explain complex SEO concepts in simple business terms.
- Comfortable working independently and managing multiple SEO projects.
Key Performance Indicators
Success in this role may be measured through:
- Organic traffic growth
- Organic conversions and qualified leads
- Keyword ranking improvements
- Search visibility and share of voice
- Non-branded organic traffic growth
- Improved CTR from organic search
- Growth in featured snippets and direct-answer visibility
- Improved AI and generative search visibility
- Increased brand mentions and citations
- Growth in referring domains and backlinks
- Improved technical SEO health
- Increased indexed and ranking pages
- Growth in topical authority
- Improved engagement and conversion performance from organic traffic
Ideal Candidate
You are not someone who only focuses on keyword rankings.
You understand that modern search includes Google, AI-generated answers, conversational search, voice search, and generative platforms. You know how to combine technical SEO, content strategy, authority building, AEO, and GEO to help a brand become more discoverable wherever customers are searching for information.
Work Location: Remote