Digital Marketing Specialist (Remote)
- Riyadh, Saudi Arabia
Posted 25 days ago
About the role
PulseMediaNL is seeking a creative, analytical, and results-driven Remote Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns that strengthen brand awareness, drive audience engagement, and support business growth. This fully remote position is ideal for a marketing professional who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing strategies.
The successful candidate will be responsible for managing multi-channel digital campaigns, creating compelling content, monitoring campaign performance, and collaborating with cross-functional teams to achieve marketing objectives. A strong understanding of digital marketing trends, analytics, SEO, social media, and paid advertising is essential.
Key Responsibilities
Digital Marketing
- Develop, implement, and manage digital marketing campaigns across multiple online channels.
- Plan and execute strategies to increase brand awareness, website traffic, and lead generation.
- Monitor campaign performance and optimize marketing initiatives based on data and insights.
- Conduct market research to identify trends, customer behavior, and competitive opportunities.
- Support the development of integrated marketing strategies aligned with business goals.
- Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media platforms.
- Manage the company's social media presence and maintain a consistent brand voice.
- Develop content calendars and coordinate marketing campaigns across digital channels.
- Collaborate with designers and content creators to produce high-quality marketing materials.
- Monitor audience engagement and respond to customer interactions when appropriate.
- Optimize website content using SEO best practices to improve search engine rankings.
- Conduct keyword research and implement on-page optimization strategies.
- Monitor website performance using analytics tools and recommend improvements.
- Collaborate with web development teams to enhance user experience and website functionality.
- Plan, create, and execute email marketing campaigns.
- Segment audiences and personalize communications to improve engagement.
- Monitor campaign metrics including open rates, click-through rates, and conversions.
- Maintain email marketing databases and ensure compliance with applicable regulations.
- Track and analyze key marketing performance metrics.
- Prepare regular reports on campaign performance and ROI.
- Identify opportunities for optimization and recommend data-driven improvements.
- Monitor digital marketing KPIs and provide actionable insights to management.
- Work closely with marketing, sales, and creative teams to execute campaigns.
- Coordinate marketing initiatives across departments.
- Stay informed about industry trends, emerging technologies, and digital marketing best practices.
- Support additional marketing projects and initiatives as assigned.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- Previous experience in digital marketing, content marketing, or online campaign management.
- Strong understanding of SEO, SEM, email marketing, social media marketing, and digital advertising.
- Experience using marketing analytics and reporting tools.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple projects while meeting deadlines.
- Self-motivated and comfortable working independently in a remote environment.
- Experience with Google Analytics, Google Ads, and Meta Ads Manager.
- Familiarity with CRM and marketing automation platforms.
- Experience using content management systems (CMS) such as WordPress.
- Knowledge of marketing automation and email marketing platforms.
- Understanding of conversion rate optimization (CRO) and A/B testing.
- Basic graphic design or video editing experience is a plus.
Technical Skills
- Digital marketing strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media marketing
- Google Analytics
- Google Ads
- Email marketing
- Content creation and copywriting
- Marketing automation tools
- CRM platforms
- Microsoft Office Suite
- Google Workspace
- Campaign reporting and performance analysis
- Creativity
- Analytical thinking
- Attention to detail
- Time management
- Project management
- Communication
- Collaboration
- Adaptability
- Problem-solving
- Organization
- Initiative
- Results-driven mindset
Success In This Role Will Be Measured By
- Growth in website traffic and audience engagement.
- Lead generation and campaign conversion rates.
- Return on investment (ROI) for digital marketing campaigns.
- Social media growth and engagement metrics.
- SEO performance and search engine rankings.
- Email campaign performance.
- Timely execution of marketing initiatives.
- Overall contribution to business growth and brand visibility.
- Competitive salary
- Fully remote work environment
- Flexible work schedule
- Paid training and professional development
- Career growth opportunities
- Supportive and collaborative team culture
- Paid time off and company holidays
- Performance-based recognition and incentives