Brand Marketing Manager, AI Education, Consumer Apps Marketing
- New York, United States
Posted 2 days ago
About the role
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, including branding, messaging, positioning, targeting, and product launches.
- Experience managing cross-functional or cross-team projects.
- Experience in the education and learning sector.
Preferred qualifications:
- Experience in the education and learning space.
- Experience in solving creative problems who can seamlessly go from strategy to ideation to execution; and work collaborative across highly matrixed teams in a global organization and across all of Google.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to be comfortable with ambiguity and can self-direct their projects in an unstructured environment.
- Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach.
About the job
As a Brand Marketing Manager on the Education marketing team, you will set the overarching strategic narrative and build audience trust in Google’s AI Learning ecosystem at a global scale. You will partner with senior stakeholders across the organization to drive cross-functional alignment on differentiated positioning, lead high-impact earned, owned, and paid amplification strategies, and elevate Google’s voice among key opinion formers, policymakers, and educator communities.
As a global lead, you will architect the narrative governance and scalable toolkits that enable regional teams worldwide to localize and amplify the story with impact.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the multi-year brand strategy and global go-to-market architecture for the education narrative, grounding strategic direction in deep market dynamics and audience insights.
- Define the foundational positioning and messaging frameworks that articulate our ecosystem's unique value proposition and leadership in AI for education.
- Architect and direct major global launch moments and brand amplification campaigns across high-visibility surfaces, keynotes, flagship events, and digital hubs.
- Influence and align cross-functional leadership across Product, PR/Comms, Policy, and Marketing to ensure a unified narrative across the entire company, and build scalable global-to-regional operating models, frameworks, and asset governance to empower regional teams to scale the narrative effectively.
- Establish measurement frameworks and sentiment/brand health metrics to evaluate long-term narrative impact and guide brand marketing investments.