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Job Requisition ID: 180443

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

Responsible for creating Festival City’s regional digital strategy whilst working closely with the regions to ensure consistent and effective use of both paid and owned digital channels.

What you will do:

Responsible for:

Digital Strategy & Performance

• Develop and implement Doha Festival City's digital marketing strategy aligned with the annual marketing calendar and business objectives.

• Identify opportunities to increase digital reach, customer engagement, mall footfall and commercial performance.

• Benchmark competitors and industry trends to ensure Doha Festival City remains a leader in digital marketing.

• Ensure all digital initiatives deliver measurable ROI and support brand positioning.

Social Media & Content Marketing

• Develop and manage the monthly social media content calendar across all platforms.
• Coordinate with creative agencies, photographers, videographers and content creators to produce engaging digital content.
• Develop short-form video content for Instagram Reels, TikTok, YouTube Shorts and emerging platforms.
• Monitor community engagement and customer sentiment using social listening tools.
• Ensure brand consistency across all digital touchpoints.
• Optimize content performance through continuous testing and analysis.

Digital Advertising & Paid Media

• Manage paid digital campaigns across Meta, Google, YouTube, Display and Programmatic platforms.
• Work closely with media agencies to develop media strategies, budgets, execution plans and optimization.
• Define campaign KPIs and continuously optimize campaigns to maximize return on investment, conversions and customer acquisition.
• Monitor campaign effectiveness and recommend improvements.

Influencer Marketing & Partnerships

• Identify, engage and manage influencers, content creators and media partners.
• Execute influencer campaigns from briefing through reporting.
• Build long-term partnerships supporting seasonal campaigns and brand initiatives.
• Evaluate influencer campaign performance and recommend improvements.

Website, SEO & Customer Experience

• Manage website updates, landing pages and campaign microsites.
• Coordinate with IT and web agencies to ensure website functionality and user experience.
• Manage SEO strategy and agency performance.
• Improve website traffic, lead generation and conversion through continuous optimization.
• Ensure campaign tracking and analytics are accurately implemented.

CRM, Email Marketing & Customer Data

• Support CRM initiatives to grow customer acquisition, retention and loyalty.
• Plan and execute targeted email and SMS campaigns.
• Segment customer databases to improve campaign personalization.
• Analyze customer behavior and develop data-driven marketing initiatives.
• Support customer journey optimization across digital channels.

Digital Screens & Omnichannel Marketing

• Manage content scheduling across mall digital screens, LED displays and DOOH assets.
• Ensure consistency between website, social media, CRM and in-mall digital communications.
• Coordinate campaign rollouts across all customer touchpoints.

Retailer & Tenant Marketing

• Support retailers with digital marketing opportunities and seasonal campaigns.
• Coordinate retailer promotional offers and store opening campaigns.
• Promote tenant activations across all digital channels.
• Work closely with Tenant Relations and Leasing teams to maximize retailer participation.

Campaign Analytics & Reporting

• Produce weekly and monthly digital marketing dashboards.
• Analyze campaign performance across all channels.
• Generate actionable insights and recommendations.
• Track digital performance against agreed KPIs and business objectives.
• Present performance reports to senior management.

Innovation & AI Marketing

• Evaluate emerging digital marketing technologies and AI-powered solutions.
• Utilize AI tools to improve content creation, campaign optimization and reporting.
• Identify innovative opportunities that enhance customer engagement and operational efficiency.
• Support digital transformation

Cross-functional Collaboration

• Collaborate with PR, Creative, Media, Event, CRM, Operations, Leasing, Tenant Relations, IT and external agencies.
• Ensure seamless execution of integrated marketing campaigns.
• Build strong relationships with internal stakeholders and external partners.

Job Context:

• Preparation, ownership and administration of digital budget.
• Project Management
• Operating within agreed budget- Minimising costs and optimising ROI
• Negotiation with suppliers
• Identification of suitable technology partnership and opportunities
• Liaise with external parties and getting the necessary leverage/ exposure for the company
• Retailer interaction, meetings, and presentations.

Required skills to be successful:

Behavioural Competencies :

• Team Player
• Planning and organising is a must, with detail orientation
• Creative person
• Passionate about events/promotions/marketing
• Can-do approach
• Strong communicator

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.