Ecommerce Manager
- Riyadh, Saudi Arabia
Posted 25 days ago
About the role
ABOUT AL RABIE SAUDI FOODS
Al Rabie Saudi Foods is one of the largest Saudi companies and most trusted juice and beverage manufacturers, producing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks distributed across Saudi Arabia and many international markets. Headquartered in Riyadh, Al Rabie has built a legacy of quality and innovation that is deeply embedded in Saudi households. As the company accelerates its digital commerce agenda, we are seeking a commercially sharp and digitally fluent E-Commerce Sales Manager to own, build, and scale our online sales presence across all key platforms in the Saudi Arabia.
ROLE OVERVIEW
Reporting to the Chief Sales Officer, the E-Commerce Sales Manager is responsible for driving Al Rabie's revenue and brand visibility across Saudi Arabia's fast-growing online retail ecosystem. This includes major marketplaces, quick-commerce applications, and retailer e-channels. The role blends commercial ownership, operational execution, and digital marketing, making it a critical pillar of Al Rabie's channel diversification and digital transformation strategy.
KEY RESPONSIBILITIES
- Strategy & Revenue Growth:
- Execute the e-commerce channel strategy aligned with Al Rabie's commercial and brand objectives, with clear annual and quarterly revenue and volume targets.
- Drive growth across marketplaces, quick-commerce platforms, and retailer online channels within Modern Trade.
- Identify white-space opportunities within the Saudi e-commerce ecosystem to expand Al Rabie's beverage category share.
- Build a channel-specific product pipeline bundle pack, e-exclusive SKUs, gifting formats, in collaboration with marketing and trade marketing teams.
2. Commercial & P&L Management:
- Own e-commerce P&L including net revenue, trade expenditure, promotional ROI, and profitability targets.
- Lead pricing, promotional architecture, and assortment decisions by platform, ensuring margin compliance with company guidelines.
- Manage trade investment budgets effectively, balancing platform visibility, activation, and bottom-line contribution.
- Deliver accurate volume and revenue forecasts in coordination with supply chain and demand planning teams, safeguarding availability and freshness standards critical to juice products.
3. Marketplace & Partner Management:
- Own day-to-day and strategic relationships with key e-commerce and quick-commerce partners across Saudi Arabia.
- Negotiate joint business plans, commercial terms, listing fees, on-platform visibility, and activation calendars.
- Ensure best-in-class digital shelf execution: accurate product descriptions, high-quality imagery, health claims compliance, nutritional data accuracy, and proactive ratings management.
- Manage Al Rabie's brand pages and virtual storefronts across platforms, including A+ content and sponsored placement strategies.
4. Operations & Execution Excellence:
- Ensure high in-stock rates, accurate listings, and on-time fulfillment across all active platforms, with specific attention to shelf-life and cold-chain compliance for chilled and ambient beverage lines.
- Collaborate with supply chain, logistics, and customer service teams to resolve availability, delivery, and return issues promptly.
- Monitor and proactively reduce out-of-stock events, chargebacks, and marketplace penalties.
- Support ERP and order management system integration with marketplace partners in coordination with Sales Operations and IT.
5. Digital Marketing & On-Platform Performan
- Oversee on-platform paid advertising campaigns (sponsored products, banner ads, search), optimizing ROAS and conversion metrics.
- Partner with the marketing team to ensure brand consistency and effective execution of seasonal campaigns, Ramadan activations, and new product launches.
- Drive basket-building tactics suited to the Al Rabie portfolio: cross-selling bundles, multi-pack promotions, and subscription offers.
- Monitor and continuously improve product ratings, reviews, and customer engagement across all active platforms.
6. Data, Analytics & Reporting
- Build and maintain e-commerce KPI dashboards covering sell-out performance, availability, digital shelf health, advertising efficiency, and customer satisfaction.
- Use platform analytics to generate actionable insights and course-correct performance in real time.
- Track competitive benchmarks across the juice and beverage category online, identifying pricing gaps, content weaknesses, and promotional opportunities.
- Prepare monthly e-commerce performance reviews for commercial leadership team.
KEY REQUIREMENTS
- Experience:
- Minimum 4 years in e-commerce, commercial, sales, or digital roles.
- 10+ years in FMCG business or similar, Food & beverage FMCG preferred preferably.
- Hands-on KSA marketplace experience (required)
- Demonstrated P&L or trade budget ownership
2. Proven Track Record
- Managing Noon, Amazon.sa, or quick-commerce accounts
- Delivering sell-out growth and platform KPIs
- Owning promotional planning and execution
- Cross-functional collaboration across supply chain, marketing & finance
3. Leadership & Soft Skills
- Strong commercial negotiation with platform partners
- Analytical mindset with data-driven decision-making
- Ability to manage multiple platform relationships simultaneously
Why Join Al Rabie?
At Al Rabie Saudi Foods, we believe that great brands are built on great people. We offer a dynamic, growth-oriented environment where commercial talent is empowered to make a real impact on a category-leading portfolio trusted by millions of Saudi families every day. This is your opportunity to shape the future of FMCG digital commerce in the Kingdom, with the backing of a strong brand, a passionate team, and the ambition to win.