Trade Marketing Executive
- Lahore, Pakistan
Posted 25 days ago
About the role
We are seeking a proactive Trade Marketing Executive to plan and execute trade marketing activities that enhance brand visibility, improve retail execution, and drive sales. The ideal candidate will work closely with the Sales and Marketing teams to implement promotional campaigns, manage point-of-sale materials, and ensure excellent in-store brand presence.
Key Responsibilities
- Plan and execute trade marketing campaigns across assigned territories
- Ensure effective placement and visibility of POSM (Point of Sale Materials)
- Monitor in-store product availability, merchandising, and brand execution
- Coordinate with the Sales team to implement promotional activities
- Conduct regular market visits to evaluate retail execution and competitor activities
- Manage branding materials, freezers, signboards, and merchandising assets
- Analyze market trends and prepare trade marketing reports
- Assist in launching new products and promotional campaigns
- Coordinate with distributors and retailers to improve market coverage
- Track campaign performance and recommend improvements to maximize ROI
Requirements
- 2–5 years of experience in Trade Marketing, Sales, or Brand Activation
- Strong understanding of retail execution, merchandising, and consumer promotions
- Excellent communication, coordination, and analytical skills
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools
- Willingness to travel frequently for market visits
Preferred
- FMCG industry experience is mandatory
- Experience in ice cream, dairy, beverages, or food products will be an added advantage
- Experience in distributor management and retail activation is preferred
Skills
- Trade Marketing
- Merchandising
- Brand Activation
- Market Analysis
- Retail Execution
- Sales Coordination
- Campaign Planning & Execution
Pay: Rs35,000.00 - Rs60,000.00 per month
Work Location: In person