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Open Position: Paid Ads & Digital Marketing Specialist

Location: Abu Dhabi, UAE
Employment Type: Full-Time
Visa Requirement: Candidates must be under a valid UAE family, spouse, or own visa.

Lama Rateb for Marketing is looking for a skilled Paid Ads & Digital Marketing Specialist with strong experience in performance marketing, multi-platform advertising, SEO, AI tools, content development, monetization, reporting, and client communication.

Key Responsibilities

• Plan, launch, manage, and optimize paid campaigns across:
• Meta Ads
• Google Ads
• TikTok Ads
• Snapchat Ads
• LinkedIn Ads
• YouTube Ads
• Manage campaign budgets, targeting, retargeting, lead generation, conversions, and return on advertising spend.
• Develop monetization strategies for social media accounts, websites, digital content, products, and services.
• Identify revenue opportunities through advertising, lead generation, digital products, affiliate marketing, subscriptions, partnerships, and online sales.
• Use AI tools for market research, audience analysis, campaign planning, content drafting, automation, optimization, and reporting.
• Conduct competitor, market, audience, and keyword analysis.
• Support SEO activities, including keyword research, on-page SEO, website optimization, content recommendations, and performance monitoring.
• Draft campaign concepts, content directions, captions, advertising copy, hooks, headlines, and calls to action in both Arabic and English.
• Schedule and publish content across different social media platforms.
• Prepare weekly and monthly campaign reports with performance insights, recommendations, and action plans.
• Communicate directly and professionally with clients in Arabic and English.
• Collect client requirements, present campaign plans, provide regular updates, and explain campaign results.
• Coordinate with designers, videographers, content creators, and account managers.
• Set up and monitor Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, and related measurement tools.
• Stay updated on advertising policies, platform changes, AI marketing tools, SEO developments, and monetization opportunities.

Requirements

• Minimum 2–3 years of experience in paid advertising and digital marketing.
• Previous experience in the UAE market is strongly preferred.
• Proven experience managing campaigns across multiple advertising platforms.
• Strong knowledge of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and LinkedIn Ads.
• Good understanding of monetization models and digital revenue strategies.
• Good knowledge of SEO, Google Analytics, Google Tag Manager, conversion tracking, and reporting.
• Ability to write professional marketing content and advertising copy in both Arabic and English.
• Professional proficiency in Arabic and English is required.
• Strong client communication, presentation, and account-management skills.
• Strong analytical skills with the ability to interpret data and improve campaign performance.
• Ability to handle multiple clients, platforms, and campaigns simultaneously.
• Experience with healthcare, beauty, education, retail, e-commerce, or service-based businesses is an advantage.
• Must hold a valid UAE family, spouse, or own visa.

Application Requirements

Candidates should submit:

• Updated CV
• Portfolio or examples of previously managed campaigns
• Platforms and advertising budgets previously handled
• Campaign results or case studies
• Sample performance reports
• Visa status and availability

Pay: AED2,000.00 - AED2,500.00 per month

Work Location: In person