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Who we are:

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

SoFi's Creative Studio is looking for a forward-thinking Design Systems + AI Workflow Specialist to bridge the gap between traditional production, advanced AI tools, and design systems. In this role, you will directly support Art Directors and Interactive Designers by leveraging cutting-edge AI features within Figma to scale our visual libraries, automate workflows, and build out robust components. This is not a traditional production designer/ad-resizing role; it is a high-utility contractor position centered on rapid prototyping, asset generation, and systemic design. You will play a pivotal role in streamlining our asset pipeline while maintaining technical precision and visual quality across our marketing channels.

What you'll do:

• Design System Development: Utilize Figma Agents and automated workflows to build, maintain, and expand our comprehensive design system.
• Component & Template Creation: Construct and organize scalable design templates and flexible UI components within Figma to empower interactive design teams.
• AI-Driven Asset Generation: Leverage Figma Weave and Figma Motion to generate, iterate, and animate visual assets at scale for our centralized image library.
• Creative Collaboration: Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready assets.
• Workflow Optimization: Experiment with enterprise-approved generative AI tools and plugins to streamline the asset pipeline and eliminate repetitive design tasks.
• Brand & Quality Alignment: Maintain visual consistency and adhere to brand guidelines across all systematically generated deliverables.

What you'll need:

• Experience Level: 4+ years of relevant experience in design systems, system architecture, or digital asset creation within an agency or in-house studio setting.
• Strong product design foundation — understands UX/UI, interaction patterns, accessibility, responsive systems, and how systems function across complex digital products.
• Enterprise design systems experience — has built or scaled systems for large organizations, ideally with thousands of components, multiple product teams, and complex governance.
• Figma expertise — deep knowledge of Figma libraries, variables, components, tokens, templates, and increasingly AI-powered workflows.
• AI Tool Integration: Proven experience using generative design tools, specifically Figma Weave, Figma Motion, and Figma Agents (or equivalent AI design assistants).
• Systemic Thinking: A strong understanding of design systems and how to scale visual assets systematically.
• Collaborative Mindset: Ability to take creative direction from Art Directors and execute it with high technical precision in a fast-paced environment.
• Portfolio Proof: A portfolio showcasing visual asset generation, motion/interactive elements, and clean, organized Figma file structures.

Nice to have:

• Background in product design.
• Proficiency in Adobe Creative Suite, including After Effects for motion graphics or Substance for 3D asset creation.
• Experience in Fintech or heavily regulated industries. Working knowledge of HTML/CSS and responsive web design principles. rand systems.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFipage!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.