Senior Executive - Digital Marketing

We’re looking for a hands-on and creative Senior Executive, Digital Marketing with strong experience across digital channels, including campaign management, copywriting, social media, creative development and performance marketing.

The ideal candidate should have a strong creative eye, excellent writing skills and a good understanding of AI tools and prompt engineering. You should be able to take ownership, manage multiple priorities and deliver with minimal supervision.

Key Responsibilities:

Digital Marketing & Campaigns

• Plan and execute campaigns across digital channels.
• Manage campaigns end-to-end, from planning and briefs to execution and reporting.
• Coordinate with internal and offshore teams to meet timelines.
• Monitor performance and optimise campaigns based on results.

Content, Copy & Creative

• Create engaging, on-brand copy and content across digital channels.
• Develop creative campaign ideas, concepts and content angles.
• Brief and collaborate with creative teams to deliver quality, on-brand assets.
• Source visual assets and use AI tools for research, ideation and content creation.
• Ensure content is creative, relevant and aligned with marketing objectives.

Social Media

• Manage social media calendars, scheduling and publishing.
• Stay updated on trends, formats and competitor activity.
• Monitor performance and audience engagement.
• Use insights to improve content and identify new opportunities.

Performance Marketing

• Manage and optimise campaigns across Meta, Google, LinkedIn, TikTok, Telegram and other relevant platforms.
• Coordinate with offshore teams on targeting, creatives and campaign setup.
• Monitor key metrics and campaign performance.
• Test and optimize audiences, creatives and messaging to improve results.

Website & SEO

• Coordinate regular website content updates.
• Ensure website content is accurate, relevant and aligned with brand communication.
• Support basic SEO and content optimisation.
• Identify simple ways to improve the website experience and conversions.

Reporting & Analytics

• Track and report on digital and campaign performance.
• Analyse results and identify key insights and areas for improvement.
• Use data and industry benchmarks to guide marketing decisions.

AI & Prompt Engineering

• Use AI tools for content, research, ideation and daily marketing tasks.
• Apply prompt engineering to improve output and efficiency.
• Explore new AI tools and automation opportunities.

Working With Teams/Clients

• Work closely with internal teams and clients to align on requirements and deliverables.
• Prepare clear briefs and coordinate with offshore teams.
• Manage timelines, follow-ups and deliverables with minimal supervision.
• Take ownership and ensure projects move forward smoothly.

What We're Looking For

• 4+ years of digital marketing experience with at least 2 years of experience in the UAE.
• Experience with Canva or similar tools.
• Strong knowledge of social media, content, performance marketing, AI tools and prompt engineering (mandatory).
• Good communication, organisation, and time management skills with strong attention to detail and a proactive approach.
• Ability to manage multiple projects and work independently.
• Willingness to learn and stay updated with digital trends.

What You Can Expect

• Monday to Friday, 9:30 AM – 6:30 PM
• Salary of AED 7,000 per month
• Opportunity to work across different brands, campaigns and digital channels
• Incentives/bonuses for contributions beyond regular responsibilities

Pay: AED7,000.00 per month

Application Question(s):

• Do you have knowledge of AI & Prompt Engineering?

Experience:

• Digital marketing UAE: 2 years (Required)

Work Location: In person