Performance Marketing Specialist

Prime System Solutions is looking for a results-driven and analytically sharp Performance Marketing Specialist to lead all paid media and growth marketing initiatives across digital platforms. The ideal candidate will have 3-5 years of experience in performance or digital marketing, blending technical precision with creative insight — capable of managing budgets, interpreting data, and leveraging AI-driven tools and algorithms to improve performance, personalization, and profitability across Google, Meta, YouTube, TikTok, Snapchat, and emerging AI-powered advertising ecosystems.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Snapchat, Pinterest, Bing, TikTok, and programmatic/display platforms
• Develop and implement AI-assisted performance strategies using automation, predictive audiences, and machine-learning bidding models
• Launch and manage Performance Max, Advantage+, and Smart Shopping campaigns to maximize ROI and reach
• Conduct audience segmentation and retargeting using data, lookalike, and intent-based targeting
• Execute and document structured A/B and multivariate testing for creatives, landing pages, and ad copy
• Ensure pixel, event, and conversion tracking is accurate via GTM and GA4
  
  

• Monitor and analyze campaign data through GA4, Meta Ads Manager, TikTok Ads Manager, and Looker Studio
• Build interactive dashboards for leadership visibility on KPIs such as CTR, CPC, CPA, ROAS, LTV, and retention
• Identify performance trends and algorithmic shifts affecting reach, conversions, or CPMs — and adjust bidding and targeting strategies accordingly
• Use AI-powered analytics tools for forecasting, anomaly detection, and creative performance scoring
• Provide weekly and monthly reports with insights, learnings, and actionable next steps
  
  

• Manage daily and monthly ad budgets to ensure optimal pacing and efficiency across channels
• Create accurate spend forecasts and profitability projections
• Continuously analyze return metrics to inform scaling and re-allocation decisions
  
  

• Partner with creative, content, and SEO teams to align messaging and visual direction with product objectives
• Collaborate with the product marketing team for offer positioning, funnel optimization, and customer journey mapping
• Work with the development and analytics teams to troubleshoot tracking or conversion discrepancies
  
  

• Stay ahead of AI-driven advertising developments including Meta Advantage+, Google PMax, and TikTok Smart Optimization
• Experiment with AI content generation tools (image, video, and copy) to scale creative output responsibly
• Build and optimize AI-powered digital stores on platforms like Meta Shops, TikTok Shop, and Shopify AI, ensuring automated catalog feeds and dynamic ads are functioning seamlessly
• Evaluate new commerce integrations, API connections, and automation frameworks to reduce manual work and enhance speed-to-market
  
  

• Keep up with ad algorithm changes, privacy updates, cookie-less tracking, and attribution evolutions
• Explore emerging paid channels, AI predictive bidding, and conversion APIs
• Benchmark competitors and run controlled experiments to validate new tactics
• Contribute to internal playbooks, training sessions, and knowledge-sharing for the marketing team
  
  

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in performance or digital marketing, preferably within e-commerce or wellness
• Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio
• Solid understanding of PPC, remarketing, audience segmentation, and conversion optimization
• Strong analytical and troubleshooting skills with high attention to detail
• Ability to interpret data, manage multiple campaigns, and meet deadlines in a fast-paced environment
• Demonstrated comfort with AI tools, automation platforms, or dynamic ad solutions
  
  

• Experience with programmatic/display buying and LinkedIn or TikTok Ads
• Familiarity with Shopify, WooCommerce, or other CMS/e-commerce tools
• Knowledge of server-side tracking, conversion APIs, or custom automation scripts
• Exposure to CRO and heat-mapping tools (Hotjar, VWO, Optimizely)
• Google or Meta certifications preferred
  
  

• Market Competitive Salary
• OPD
• IPD