Manager / Senior Manager – Marketing & Communications (Vendor Consultant Role)

Location, Department Unit and Reporting

Location: Bangalore

Department: Deeptech

Reporting To: Director

Basic Functions/ Job Responsibility

Positioning & Growth

• Define and continuously refine Nasscom DeepTech's positioning and messaging strategy, establishing a distinct voice relative to other accelerators, government platforms, and private ecosystem players.
• Shape the creative direction and messaging strategy for campaigns and content; offering independent recommendations on angles, formats, and narrative to program leads as a strategic partner.
• Own lead generation as a core outcome, converting content, campaigns, and thought leadership into a measurable pipeline of applications, registrations, and partner inquiries across programs.
• Monitor the competitive and ecosystem-marketing landscape (other accelerators, government platforms, global deeptech bodies) to keep Nasscom DeepTech's positioning distinct and its content ahead of the curve.

Content Strategy & Thought Leadership

• Own the content strategy and editorial calendar for Nasscom Deeptech Charter – across flagship programs and events like Future Forge, Deeptech Confluences, Deeptech Club, Emerge 50, Innotrek etc.
• Translate deeptech themes (AI, Quantum, Robotics, SpaceTech, Semiconductor, Biotech, Mobility) and program milestones into narrative that engages our target audience – founders, corporates, investors, GCCs, researchers, policy makers etc.
• Collaborate with the program leads, technical mentors and partners to develop and write thought-leadership assets — position papers, policy/procurement frameworks, and ecosystem insights.
• Shape content and messaging for the all the programs making these resources discoverable and compelling to target audience it is meant for.
• Conceptualize and develop pre- and post-program narrative assets, including ecosystem reports, leader notes, founder spotlights, policy briefs, and newsletter features.

Brand, Campaign & Social Media Management

• Establish and maintain a consistent brand voice, messaging framework, and narrative structure across all program touchpoints, including microsites, executive decks, newsletter and impact reports.
• Lead organic content and campaigns across LinkedIn, X, Instagram, and YouTube; pre-, during-, and post-program — to build ecosystem visibility and drive registration and engagement, in coordination with program leads.
• Draft clear, human-centred copy for press releases, program invitations, and partner announcements
• Design and run end-to-end campaigns, encompassing pre-event teasers, live event coverage, and post-event amplification.

Storytelling & Asset Creation

• Own an evolving founder and ecosystem story series — format (video, written, interactive) to evolve with the charter — including interviews, technology demos, and program highlight reels, coordinating with designers /videographers/ agencies as needed.
• Own content and messaging for ecosystem recognition programs — Emerge 50 and DeepTech Champions — Spotlight (category narratives, nomination outreach copy, announcement comms).
• Create visual assets, speaker cards, event invites, campaign banners, and presentation decks using tools like Canva, or coordinate with external graphic designers for high-end creatives.

Community, Stakeholder & Agency Collaboration

• Manage WhatsApp communities and founder cohorts to ensure timely event updates, network connections, and ongoing engagement without spamming.
• Support executive advocacy by developing high-quality narratives, briefs, and speaking notes for program leaders.
• Brief and manage social media agencies, PR/communications partners, and collaborate the central Nasscom Communications team to maximize media coverage and campaign reach.
• Track campaign conversion rates, registration metrics, website traffic, and community engagement to continuously optimize messaging and content strategy.

Knowledge, Skills, Qualifications, Experience

Core Skills & Experience

• Professional Experience: 10+ years of experience in marketing communications, strategic storytelling, content strategy & management, event narrative design, corporate communications, or technology ecosystem advocacy.
• Strategic & Creative Ownership: A demonstrated ability to independently shape brand positioning and messaging in a competitive market, with sound editorial judgment and the confidence to offer a considered point of view on messaging strategy.
• Growth Mindset: Experience being accountable for lead-generation outcomes (applications, registrations, sign-ups, partner inquiries) from content and campaigns, with comfort owning a funnel rather than reach or engagement metrics alone.
• Content & Campaign Expertise: A track record building content strategy, thought-leadership assets, and multi-phase social/brand campaigns for tech ecosystems, industry bodies, or flagship programs.
• DeepTech Acumen: The ability to simplify complex technology themes for a varied audience ranging from technical founders and developers to VCs, GCC heads, and policymakers.
• Copywriting: Exceptional ability to write clear, compelling copy tailored for specific formats (e.g., LinkedIn long-form, Twitter threads, WhatsApp broadcasts, press statements, executive briefs, moderator question banks.).
• AI & Design Tool Proficiency: Strong working knowledge of generative AI tools for content ideation, drafting, and research, alongside design tools such as Canva or Adobe Suite for visual content production.
• Marketing Tool Literacy: Hands-on experience with digital CMS tools, social scheduling platforms, email marketing software, design tools (Canva or Adobe Suite), and video scripting.
• Execution: High agility and proactive ownership to independently manage multiple parallel content pipelines across teams.

Preferred Experience

• Ecosystem Exposure: Prior background in technology startup incubators or accelerators, industry bodies, tech journalism, public policy platforms, consulting firms, or enterprise innovation platforms.
• Technical Writing: Strong technical writing ability — translating complex, technical subject matter into precise, well-structured prose — is a significant advantage.
• Stakeholder Network: Experience engaging directly with founders, VCs, corporate innovation heads, researchers, GCC leaders, and government stakeholders, with the judgment to keep communications institutionally neutral.

Why Nasscom DeepTech?

• Take ownership of the positioning and voice for India's most transformative deeptech initiatives, in a market where genuine creative and strategic judgment defines success.
• Lead the narrative for flagship programs such as Future Forge, Innotrek, Deeptech Club and Emerge 50, positioning Indian innovation on the global stage.
• High visibility, strategic autonomy, and the opportunity to make a direct impact across the startup, corporate, and policy ecosystems.
• Direct impact across the startup, corporate, investor, and policy ecosystems, on programs that shape national deeptech strategy.