Global Social Media Manager

Job Description

Position: Global Social Media Manager

Location: Dubai, UAE

Job Type: Full-time

Role Overview:

Social media is active in every region but has never had a single global owner, and we are hiring the person who will be it — strategy, platform mix, publishing decisions, and accountability for what it delivers.

It is not a calendar-keeping role. We are rebuilding social as an AI-assisted operating system: people own judgement, brand voice and final approval; AI carries research, drafting, adaptation, localisation and reporting. You will build that system and you will have the authority to run it.

Key Responsibilities:

Global strategy and a platform mix that fits each market

· The global social strategy and the calendar behind it, executed across global regions in the languages we publish in.

· A per-market platform mix - Instagram, TikTok and X in one region, Telegram, Line or Zalo in another, WhatsApp Channels, YouTube, LinkedIn or Discord elsewhere - instead of one global template pushed everywhere.

· The line between central and local: brand voice, standards, measurement and the approval path are set centrally; language, cultural nuance and topical picks belong in-market.

· The publishing decision. Brand guardrails and compliance sign-off are hard gates. Taste is not a gate.

A content engine, not a posting schedule

· Programme our in-house research desk - daily market analysis, the economic calendar, NFP and CPI releases, the quarterly outlook - into repeatable social formats, so expert content reaches an audience instead of expiring unused.

· Turn the sponsorship partnerships into always-on programmes rather than announcement posts: know the competition formats and fixture calendars, and brief the team ahead of the moment, not after it.

· Run a fast lane for breaking market news and live sport - a published SLA ?target: live within 10 mins? with pre-agreed risk limits, so speed never sits waiting in a full approval queue.

· Hold one brand voice and one visual standard across every market and language, working with Design, Content, PR, KOL and the regional teams.

AI as production capacity

· Design, document and own AI-assisted workflows across the whole cycle: listening and trend detection, ideation, first-draft copy, multi-size adaptation, localisation into 10+ languages, performance reporting and insight summaries.

· Hands-on with LLM tooling beyond prompting - reusable prompt libraries, custom GPTs or projects, agent and skill workflows - maintained as versioned team assets that are documented and handed over, not personal tricks that leave when you do.

· Brief and quality-control generative creative (image, video, voice, avatar) to produce social-first variants at volume - and judge when AI output is not good enough to publish under a regulated brand.

· Localise with AI translation plus native-speaker final review, working from a shared terminology source of truth rather than ad-hoc translation.

· Automate recurring reporting so the team spends its time deciding, not assembling slides.

· Define and enforce the human-in-the-loop matrix: what publishes automatically, what needs human review, what requires compliance sign-off. Being able to write that matrix is part of the job, not a nice-to-have.

· Report the productivity delta honestly - cost per asset, time to publish, output per person - alongside the engagement and quality metrics that constrain them.

Performance and measurement

· Own the numbers end to end: reach and engagement, qualified traffic, social-sourced registrations and funded accounts. Reporting stops at business outcome, not at impressions.

· Enforce one campaign-naming and UTM convention across social, CRM and paid, so any post can be traced through to what it produced.

· Dashboards leadership can act on: short, quantified, with a decision attached.

· Paid social: creative, messaging and audience thinking sit with you; budget, bidding and attribution sit with Performance Marketing. You are expected to make that partnership work without either side guessing.

Compliance and risk in a regulated market

· Risk warnings and disclaimers applied correctly on-image, in-caption and in-video, in the approved wording for each language and jurisdiction.

· No performance promises, guaranteed returns or income claims, and no activity beyond what each entity is licensed to do.

· Influencer and KOL disclosure requirements, plus the financial-services advertising policies of Meta, Google, TikTok and X - including what they restrict for CFDs.

· An auditable trail: every published asset traceable back to an approved version.

· Crisis communications and reputation management on social, with an escalation path agreed before you need it.

Requirements and Skills:

· 6+ years in social media, including 3+ years running social across multiple markets or globally.

· Experience in forex, fintech, crypto or another regulated industry where compliance sits in the publishing path.

· A track record of growing channels in more than one language and more than one region - with the numbers to show it.

· You have built with AI, not just used it. Walk us through a workflow you put into production: what it does, who uses it, what it replaced, what measurably changed.

· You have a position on where AI stops. In regulated finance, knowing what not to automate matters as much as knowing what to.

· Hands-on with paid social, community management and crisis response.

· Fluent in both social and business analytics - Sprout Social or equivalent, native platform analytics, GA4. You pull your own data.

· Comfortable owning a number and reporting it to leadership without decoration.

· Professional-level English, and based in or willing to relocate to Dubai.

Nice to have:

· A second market language: Arabic, Spanish, Portuguese, Hindi, Vietnamese, Thai, Chinese, Japanese or Korean.

· Sponsorship or sports-marketing activation at scale - you have carried a partnership beyond the announcement post.

· KOL and influencer programme management.

· Community building for a trading audience on Telegram, Discord or WhatsApp Channels.

· Light scripting or no-code automation (Sheets, Looker Studio, Python, Make or Zapier) - enough to build a pipeline yourself, not only to specify one.

Application Question(s):

• Tell us about one social channel you grew from scratch or turned around. Where did it start (followers, engagement, or business metric), what did you personally do, what moved as a result, and over what time period? Please be specific with numbers.
• What social platforms have you managed content for (e.g., Instagram, TikTok, X, Telegram, LINE, Zalo, WhatsApp Channels, YouTube, LinkedIn, Discord), and which markets/audiences were they for?
• Walk us through one AI-assisted workflow you personally built and put into production for social media ? Please share a link, screenshot, or demo if you have one.
• What tools have you used to build these workflows (e.g., custom GPTs, prompt libraries, Zapier/Make, Python scripts, agent frameworks)?
• In how many days can you join ?
• What is your current monthly salary ?
• What is your expected monthly salary ?

Work Location: In person