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Job Title: Performance Marketing Specialist (Paid Lead Gen / US SMB Market)

Role Overview

We are looking for a data-driven, growth-oriented Performance Marketing Specialist to take full ownership of our paid lead generation campaigns. In this role, you will strategize, launch, optimize, and scale paid acquisition funnels across Meta, Google, and TikTok.

Key Responsibilities

Paid Campaign Strategy & Execution

Multi-Channel Management: Plan, build, and optimize paid lead generation campaigns across Meta (Facebook/Instagram), Google Ads (Search, Performance Max, YouTube), and TikTok.

Audience Targeting: Define and build precise audience segments, lookalikes, and custom retargeting pools tailored to the US consumer/business market.

Budget Optimization: Allocate and shift ad spend dynamically based on performance metrics to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).

Funnel Architecture & Lead Nurturing

Lead Magnet Strategy: Collaborate on creating and deploying high-converting lead magnets (e.g., ebooks, templates, webinars, quizzes) that attract high-intent prospects.

Post-Click Optimization: A/B test landing pages and lead forms to improve conversion rates (CR).

Data, Tracking & CRM Management

Funnel Tracking: Set up and maintain robust conversion tracking (Meta Pixel, Google Tag Manager, Conversion API) to ensure clean attribution.

CRM Integration: Manage the seamless flow of leads from ad platforms into our CRM, ensuring proper tagging, segmentation, and lead scoring.

Reporting: Maintain weekly and monthly performance dashboards tracking core KPIs: Impressions, CTR, CPL, Lead-to-Opportunity conversion rate, and CAC (Customer Acquisition Cost).

Required Experience & Qualifications

Experience: 1-3 years of hands-on performance marketing experience, with a strict focus on lead generation for small businesses (SMBs) in the US market.

Platform Mastery: Proven, deep execution experience inside Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager. (Be ready to share anonymized case studies or account structures).

The Tech Stack:

Ad Management & Attribution: Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-native pixels.

CRMs & Automation: Hands-on experience with modern CRMs and automation tools like HubSpot, ActiveCampaign, GoHighLevel, or Salesforce, alongside Zapier for custom integrations.

Funnel Literacy: Deep understanding of direct-response copywriting, consumer psychology, and how to structure an email nurturing sequence that actually converts.

US Market Nuance: A strong grasp of US consumer behavior, cultural nuances, and timezone alignment for campaign scheduling.

Core KPIs for This Role

Cost Per Lead (CPL) (Quality-adjusted)

Lead-to-Opportunity Conversion Rate

Customer Acquisition Cost (CAC)

Ad Spend Efficiency (ROAS / MER)

Pay: From Rs80,000.00 per month

Application Question(s):

• Do you have experience with Performance Marketing ?
• Do you have experience with leads generations and in GHL?
• Do you have experience of ads running in USA Marketing ?

Work Location: In person